Daily Care + Protection - Thanks to the added Bio Affinity Complex, you can use this hair strengthening shampoo for curly hair, straight locks, or anything in between. It will protect each strand from UV damage while repairing the cuticle and promoting elasticity.
Anti-Aging Formula - We added keratin and cysteine proteins to this moisturizing shampoo for their powerful anti aging benefits. Together, they ensure you can count on this shampoo for damaged hair repair, use it to help rebuild your cuticle, or even lean on it to reverse harm from chemical treatments.
Intelligent Color Care - Since color services that cover greys require added protection, this is a great color protect shampoo for aging hair. Powerful ingredients like our Vitamin E collagen and protein help rebuild the hair's outer layer while keeping colors vibrant.
How to Use - Whether you're using this product as a straight, wavy or curly hair shampoo, begin by applying the product to wet locks and then gently massage it in. For added hair shine, be sure to leave it in for two minutes before rinsing, and then repeat if needed.
Trust TRUSS - Today, TRUSS hair strengthening products can be found in more than 22 countries. They're used around the world in a wide range of salons to do everything from protecting shiny hair to delivering the perfect blow out.
